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Nintendo DS $149

Nintendo DS $149

Tuesday - September 21, 2004
Nintendo today announced that the Nintendo DS handheld gaming device will be launched on November 21st in North America at a price of $149 and then later in Japan on Dec. 2nd. That marks the first Nintendo system ever to be launched outside Japan. The price point is awesome! Most gamers, me included, thought the price would be more around the $199 level. Nintendo definitely made the right move by making it affordable. You can rest assured that Allison and I will be picking up one of these bad boys upon launch. Two screens...oh yeah!
Read the Official Press Release and View New DS Images

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Nintendo DS Launches on Nov. 21 in North America -- at $149.99!;
New System Comes with Embedded PictoChat Feature, Strong
Publishers' Support

REDMOND, Wash.--Sept. 20, 2004--From the very start, Nintendo
DS(TM) broke the existing rules of video game play. Two screens, not
one. Wireless connection for game play and personal communication for
the sheer entertainment of it. Flexible game control by voice and
touch, not just with buttons. Nintendo's newest innovation, Nintendo
DS, will make its worldwide debut in North American stores on Nov. 21,
and then in Japan on Dec. 2. It will sell at an MSRP of $149.99,
making it an immediate mass-market attraction. Nintendo DS will become
the company's first system ever to make its sales debut outside of

"Nintendo's mission remains unchanged: expand the game
experience," says Satoru Iwata, president of Nintendo Co., Ltd.
"Nintendo DS is the road map to the future of video games, and most
clearly demonstrates the type of innovation that players demand."

Nintendo DS is the dual-screened, hand-held video game system
redefining the idea of interactive entertainment. One screen allows
for touch input using a stylus, while the unit includes both voice
recognition and multiplayer wireless features. The sleek
silver-and-black system sports a sharp, angular design.

Consumers immediately will be able to pick up and play the new
system, as it comes with a free software feature, PictoChat, embedded
in the system hardware. PictoChat allows DS owners to write messages
with an on-screen keyboard or the stylus and send them wirelessly to
other DS users nearby. Users can text chat, draw artistic messages or
share secrets, all without saying a word. And a Nintendo DS in sleep
mode will spring to life if it senses another DS in transmitting
range, alerting users to each other's presence and setting the stage
for an impromptu conversation or game session.

More than 100 companies have signed on to create games for
Nintendo DS, while Nintendo itself is already developing its first 20
titles. Electronic Arts, the world's largest independent software
developer and publisher, already has announced that its powerhouse
franchises of Madden NFL, The URBZ: Sims in the City, Need for Speed
Underground, Tiger Woods and GoldenEye will support Nintendo DS.

"Each time Nintendo creates a hand-held, it introduces new
elements of play and sets a new standard for mobile gaming," says
Larry Probst, EA's chairman and CEO. "The DS is no exception -
Nintendo has another big winner with the DS."

The complete lineup of games planned for the launch of Nintendo DS
will be announced in the near future. In effect, Nintendo DS already
boasts a library of more than 550 games because it is compatible with
single-player modes of games made for the world's best-selling video
game system, Game Boy(R) Advance SP.

Nintendo chose the United States to lead the worldwide launch of
Nintendo DS because of overwhelmingly positive and enthusiastic
reaction from consumers and to take advantage of the holiday sales
season. After the subsequent launch in Japan, the system will be
available in Europe and Australia in the first quarter of 2005.

Nintendo DS has a flip-top cover that protects both screens. Two
speakers on the unit's face let users hear virtual surround sound,
while its dual screens open games to a multitude of possibilities.
Nintendo DS sits 148.7 millimeters (5.85 inches) wide, 84.7
millimeters (3.33 inches) long and 28.9 millimeters (1.13 inches) tall
with the cover closed. The new media format for games means that
Nintendo DS has no moving parts that could be misaligned if the unit
is dropped or jarred.

The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems. Each year, hundreds of all-new titles for the
best-selling Game Boy(R) Advance, Nintendo DS(TM) and Nintendo
GameCube(TM) systems extend Nintendo's vast game library and continue
the tradition of delivering a rich, diverse mix of quality video games
for players of all ages. Since the release of its first home video
game system in 1983, Nintendo has sold more than 1.9 billion video
games and more than 170 million hardware units globally, creating
enduring industry icons such as Mario(TM) and Donkey Kong(R) and
launching popular culture franchise phenomena such as Metroid(R),
Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site
at www.nintendo.com.



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