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Ubisoft Signs Marketing Deal with And1

Ubisoft Signs Marketing Deal with And1


Wednesday - March 16, 2005
Ubisoft today announced that they have signed an exclusive licensing deal with And1, a company that makes performance basketball shoes and apparel. This marks Ubisoft's second big sports license since announcing it would begin making sports games in late February. The other signing being that of golf superstar Vijay Singh. And1 sponsors over 100 NBA athletes including Stephan Marbury and Ben Wallace. It's kind of a second-tier signing, but the best of the worst, nonetheless.

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PRESS RELEASE

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3/16/2005 - Ubisoft teams up with AND 1 to bring gamers their own Mix Tape Tour

Adds Second Sports License to its Roster.

Paris, FRANCE – March 16, 2005 – Today, Ubisoft, one of the world’s largest videogame publishers, announced that it has signed an exclusive licensing agreement to make videogames with AND 1, the performance basketball footwear and apparel company best known for its Mix Tape® Tour property and its more than 100 endorsers in the NBA. Ubisoft’s agreement with AND 1 is the second sports license deal inked since the announcement of the company’s entrance into the sports videogame market. Ubisoft recently announced an exclusive licensing deal with one of the world’s premier golfers, Vijay Singh.
Every summer AND 1 hosts the AND 1 Mix Tape Tour, which raises the bar for the brashest and most innovative playground moves ever invented. This summer-long roadshow pits the best players each city has to offer against the AND 1 playground legends such as The Professor, Spyda, Half Man-Half Amazing, AO, Sik wit It, Main Event and others. Held in more than 50 cities around the world each year, the AND 1 streetball events are featured on the ESPN television network series: “Street Ball: The AND 1 Mix Tape Tour presented by Mountain Dew.”

“We are excited to be collaborating with Ubisoft to make a game inspired by the AND 1 Mix Tape Tour,” said Ron Skotarczak, vice president of marketing and entertainment at AND 1. “We are looking forward to working together to create a franchise that captures the spirit of what the AND 1 brand represents – authenticity, attitude and performance.”

“Ubisoft is thrilled to be adding the AND 1 license to its line-up of sports videogames,” said Laurent Detoc, president of Ubisoft North America. “The strength of the AND 1 brand and the creativity Ubisoft brings to the table make this agreement exciting news for the sports genre.”
To learn more about the AND 1 Mix Tape Tour visit www.and1.com.

© 2005 Ubisoft Entertainment. All Rights Reserved. AND 1®, Mix Tape ®, are trademarks of AND 1. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

About AND1:
Founded in 1993, AND 1 makes basketball footwear and apparel for players with serious game. The company that first made its mark in the apparel industry with a line of “in your face” trash talk tee shirts now offers a complete product line for basketball players, including performance shoes, shorts, tees, sleeveless tees, pants, team uniforms, licensed collegiate gear and accessories. Brand revenues have grown from $1 million in 1993 to $175 million in 2003. AND 1 footwear and apparel is sold in more than 130 territories around the world and worn by the New Zealand, Slovenian, Puerto Rican and Turkish national basketball teams in addition to more than 100 NBA endorsers including two-time NBA All-Stars Stephon Marbury (New York Knicks), Ben Wallace (Detroit Pistons) and star of the AND 1 Mix Tape®, Volume One, Rafer Alston (Toronto Raptors) as well as Jason “White Chocolate” Williams (Memphis Grizzlies). For more information, visit www.and1.com.

About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide. Ubisoft is the fastest growing company in the videogame industry and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge videogame titles to consumers. Ubisoft generated revenue of €508 million for the 2003–2004 fiscal year, an increase of 22.5 percent over the previous fiscal year at constant exchange rates. To learn more please visit www.ubisoftgroup.com.

Posted by Jeremy at 10:34 AM |


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