Annual Price Cuts for Xbox 360

We're two months and three days away from the North American launch of the Xbox 360, and Microsoft is already talking price cuts. Don't get too excited, as the launch price remains the same (US$399.99 for standard system, US$299.99 for core system), however, as part of Microsoft's Xbox 360 marketing strategy, the company has now pledged to "cost-reduce" the console every year. For more on Microsoft's Xbox 360 marketing strategy, including a wider selection of titles and lessons learned from the PS2, read today's Reuters Tech article One game system to rule them all.

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