SCEA Press Release
FOSTER CITY, Calif., Oct. 18 /PRNewswire/ -- Sony Computer Entertainment America Inc. announced today the release of Shadow of the Colossus, exclusively for the PlayStation®2 computer entertainment system. Created by Sony Computer Entertainment Japan, developers of the critically-acclaimed ICO(TM) game released in 2001 for the PlayStation 2 system, Shadow of the Colossus is a single-player, third-person action-adventure game. In Shadow of the Colossus, players embark on a majestic journey in a mystical land to defeat extremely large colossal beasts in order to seek the truth behind an ancient tale of hidden power that brings a lost soul back to life.
Armed with a horse, players journey across picturesque landscapes to unearth and destroy 16 gigantic mythical Colossi. The grueling task of defeating a Colossus pits intelligent puzzle solving and action oriented gameplay against the mighty power and force of mountain- sized beasts. While traveling on horseback exploring miles of beautifully rendered ancient lands, players are tasked with a variety of difficult terrain challenges while tracking down Colossi.
"We have created the ultimate third-person action-adventure game, stripping down the genre to its bare essentials, while beefing up important gameplay features PlayStation 2 fans have been clamoring for," said Susan Nourai, director, online and product marketing, Sony Computer Entertainment America. "A gripping and immersive storyline coupled with unique cinematic environments, an enchanting score and compelling action, present Shadow of the Colossus as a one-of-a-kind experience for PlayStation 2."
Storyline/Gameplay Description For Shadow of the Colossus
Shadow of the Colossus is an emotional story of determination, resilience and ultimately triumph told through the direction of a unique visual style. Players take on the role of a young man mourning his lost loved one. In an undisturbed land, protected by a bridge of unimaginable design and a temple of untold fear, a powerful unknown voice offers an answer to the question of how to bring back a spirit lost from a cursed fate. The land is home to mountain- sized creatures that each possess the key to the power of revival.
Armed with strong wits, a supernatural sword and a sturdy bow, players must explore majestic lands, locating and fighting each of the 16 Colossi on foot or horseback, while using great skill and resourcefulness. Players must climb treacherous mountains, swim above and below wild rivers, ride and run across impossibly large landscapes to battle against with these extraordinary beasts. In addition, players use intelligence and strategy to topple each giant as they search for the answer of revival.
Advertising Campaign For Shadow of the Colossus
Shadow of the Colossus will be highlighted in a dedicated national print, viral and online media campaign, supported with a strategy guide, promotional and retail support. Major retailers will be supporting these programs with Point-of-Purchase displays, demo disks and advertising.
To support Shadow of the Colossus, the online and print advertising campaign utilizes the theme of "toppling a Colossus." The campaign will reach millions of readers nationwide through placements in a wide variety of national consumer, gaming and men's lifestyle publications. The print campaign will begin in October and continue through December 2005. Print ads will run in publications such as Official U.S. PlayStation Magazine, Game Informer, Electronic Gaming Monthly, Maxim, FHM, STUFF and more. The online campaign will begin in October and continue through December 2005. Online ads will run on outlets such as IGN, Gamespot, G4TV, IFILM, Sci-Fi Channel, Cartoon Network and more.
For the viral campaign, various efforts will be conducted including a unique video comedy series, available on Heavy.com featuring scenes from the game. The video series, titled "Dr. Philprah, Colossus Whisperer," is a parody on the main character in Shadow of the Colossus, who is portrayed as a talk-show host.
The independent Entertainment Software Rating Board (ESRB) has rated Shadow of the Colossus "T" for "Teen." For more information about the ESRB, please visit www.esrb.org.
About Sony Computer Entertainment America
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one(TM) game console, the PlayStation®2 computer entertainment system and the PSP(TM) (PlayStation® Portable) system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP system is a new entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.
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