Atari Announces TRANSFORMERS Video Game Has Gone Gold: Ready for May 11 Worldwide Launch
BEVERLY, Mass.--(BUSINESS WIRE)--April 29, 2004--
Popular Brand Celebrates 20th Anniversary with PlayStation(R) 2 Game That's "More Than Meets the Eye"
Atari Inc. (Nasdaq:ATAR) announced today that its highly anticipated TRANSFORMERS(TM) video game, created exclusively for the PlayStation(R)2 computer entertainment system under license from Hasbro Inc. (NYSE:HAS), has gone gold. Based on Hasbro's hugely popular brand, Atari's TRANSFORMERS video game will be available worldwide on May 11th.
Atari's TRANSFORMERS video game puts players in the TRANSFORMERS universe like never before, allowing them to play as one of the three heroic AUTOBOTS -- OPTIMUS PRIME, HOT SHOT or RED ALERT -- in an epic battle against the evil DECEPTICONS.
Developed by Atari's Melbourne House, the TRANSFORMERS video game is a fast-paced, third-person action shooter game featuring countless enemies, immense battles and intense boss fights. The game spans eight environments across the Earth and on Cybertron, the AUTOBOTS force's home world.
The year 2004 marks the 20th anniversary of Hasbro's TRANSFORMERS brand. The legendary property that coined the phrase "ROBOTS IN DISGUISE," is marked by one of the industry's best-selling toy lines, a TRANSFORMERS television series on Cartoon Network, a best-selling Dreamwave comic book series, and a wide array of licensed merchandise.
Additional information about Atari's TRANSFORMERS video game, including artwork, videos, game information, character bios, press reactions and TRANSFORMERS forums can be found online at Atari's TRANSFORMERS dedicated website www.atari.com/transformers.
About Hasbro Inc.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
New York-based Atari Inc. (Nasdaq:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hardcore, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.
(C) 2004 Atari Inc. All Rights Reserved.
TRANSFORMERS is a trademark of Hasbro Inc. Used with permission. (C)2004 Hasbro. All Rights Reserved.
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