Atari Ships 2.5 Million Units of DRIV3R Worldwide
NEW YORK - June 24, 2004 - Atari, Inc. (Nasdaq:ATAR) today announced that it has shipped 2.5 million units of its highly anticipated DRIV3R to retails outlets worldwide. Since DRIV3R hit store shelves on June 21 in the U.S. and June 22 in Europe and Australia, consumer demand has been extremely strong.
"Our worldwide shipment is right in line with our plan for DRIV3R," said Bruno Bonnell, Chairman and Chief Executive Officer of Atari. "The global Driver fan base is as robust and passionate as ever, as indicated by retail reaction in the U.S., the U.K., Germany, France, and other key territories," Mr. Bonnell stated.
At Electronics Boutique Holdings Corp. (Nasdaq:ELBO), one of the largest specialty retailers for video games in the U.S., Debbie Mola, Divisional Vice President of Merchandising, said, "With just three days of sales, DRIV3R is certain to be one of our top three sellers for the month of June. We had high expectations for the title and it is meeting them."
DRIV3R for the PlayStation?2 computer entertainment system and the XboxTM video game system from Microsoft is currently available worldwide with an estimated retail price in North America of $49.95 and an ESRB rating of 'M' for Mature. For more information on DRIV3R, please visit the game's official Web site at www.DRIV3R.com.
In addition to DRIV3R, during the month of June, Atari also released Dragon Ball Z: Supersonic Warriors (GBA), Duel Masters: Sempai Legends (GBA), Shadow Ops: Red Mercury (Xbox Live); and Backyard Baseball 2005 (PC).
New York-based Atari, Inc. (Nasdaq:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3RTM, Enter the MatrixTM, Neverwinter NightsTM, StuntmanTM, Test Drive?, Unreal? Tournament 2004, and Unreal? Championship; and mass-market and children's games such as Backyard SportsTM, Nickelodeon's Blue's CluesTM and Dora the ExplorerTM, Civilization?, Dragon Ball Z? and RollerCoaster Tycoon?. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.