According to a recent article from Business Week
, in-game video game advertising is expected to make some huge gains over the next several years. The latest data shows that about $200 million is spent on in-game advertising per year with estimates saying that number will reach $1 billion by 2008. In a related story, Activision, has teamed up with Nielson Ratings to create a way to track the effectivness of ads
in video games.
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