FOR IMMEDIATE RELEASE
PLAYSTATION2 TAKES OVER THE HAMPTONS WITH SEAN P. DIDDY COMBS, JAY-Z AND PARIS HILTON TO COMMEMORATE FOURTH OF JULY AT THE
PLAYSTATION 2 ESTATE
Premier Summer Retreat For the Stars Opens With a Bang for Fourth Consecutive Year
BRIDGEHAMPTON, N.Y., July 6, 2004 In celebration of Independence Day, PlayStation?2 opened the doors to the exclusive PlayStation 2 Estate, a private, all-inclusive retreat that will serve as the ultimate Hamptons destination throughout the summer. The Estate, a 12,500 square-foot mansion located in Bridgehampton, N.Y. and situated on six-acres of pristine property including a three-acre pond, served as the hottest venue for entertainment with a series of events hosted by Sean "P. Diddy" Combs, Jay-Z and Paris Hilton.
The Estate's weekend residents had their every whim catered to with a 24-hour concierge and on-site chef. Each private bedroom featured all the necessities for an indulgent stay, including premium bath products, plush bedding and PlayStation 2 consoles.
By day, Johnny Fayva, the official PlayStation 2 Estate activities director, kept guests amused on the grounds with a variety of activities including badminton, volleyball, and bocce ball. While Robert Iler, Keenan Thompson and friends enjoyed lounging by the pool, others tried their skills on the putting green or playing Hot Shots Golf Fore!? . Additionally, guests had the chance to kick back on premium quality beds by the pool while playing Ratchet & Clank: Going Commando, MLB 2005 and Jak II?. Monday's rain delayed P. Diddy's Citizen Change and Russell Simmons Hip-Hop Summit Action Network from playing a battle royal on the softball field; however, it didn't stop the party at the Estate where the teams played PlayStation 2 games inside while feasting on grilled treats.
The weekend was also packed with the hottest parties. The following is an itinerary of events:
? Friday, July 2 :
Paris Hilton Celebrates the Launch of Her New Label, Heiress Records.
To kick-off the weekend, PlayStation 2 hosted an intimate gathering of Paris Hilton's friends at a special "pink" cocktail party to celebrate the launch of her album label, Heiress Records. When Paris and boyfriend Nick Carter weren't holding hands and strolling down to the PlayStation playa by the pond, they relaxed on daybeds playing Ratchet & Clank: Going Commando and cuddling. Paris roasted marshmallows in the fire pit while her producer, Rob Boldt, Rachel Hunter and other guests danced to the sounds of DJ AM.
? Saturday, July 3:
PlayStation 2 and Jay Z Debut the S Carter Tennis Shoe
Bringing Wimbledon-chic to the Hamptons, Jay-Z joined PlayStation 2 to host an evening of sophisticated entertainment to debut the new S. Carter tennis shoe. The premier invite-only fete allowed guests, including Ali Larter, Richard Jefferson, Keenan Thompson , and Farnsworth Bentley to enjoy fine food and drinks around the Estate's pool. DJ AM kept the partying moving while Beyonce and guests grooved in the game room playing Sony Computer Entertainment Europe's SingStar?. Developed by Sony London, the studio responsible for EyeToy?, SingStar encourages even the most reticent singer to unleash their inner rock star and Beyonce enjoyed singing several songs with guests.
? Sunday, July 4:
PlayStation 2 and Sean P. Diddy Combs Celebrate the Red, WHITE and Blue
PlayStation 2 and Sean "P. Diddy" Combs celebrated Independence Day in style with the 6th annual WHITE party. After performances by Def Jam Poets, P. Diddy officially announced the launch of "Citizen Change," a voter initiative aimed at getting today's youth to register to vote. Russell Simmons and his Hip-Hop Summit Action Network were on hand to show support while other guests, including Mary J Blige, LL Cool J, Aretha Franklin, Paris Hilton and Tyson Beckford viewed the Declaration of Independence brought to the party on behalf of Norman Lear's Declare Yourself.
Other notables on hand were Reverend Al Sharpton, Kwame Jackson, Lisa Ling, Farnsworth Bentley, Elton Brand, Lennox Lewis, Betsey Johnson, Cynthia Rowley, Phylicia Rashad and the cast of Raisin in the Sun, and Nick Carter.
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Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.