[b]The Urbz Will Hit the Streets on the Nintendo DS; EA Announces Its First Game for the Highly-Anticipated Handheld Platform[/b]

09:00 ET REDWOOD CITY, Calif.--Jul 15, 2004--

Electronic Arts (Nasdaq:ERTS.Q) today announced that The
Urbz(TM): Sims in the City(TM), the latest franchise from the
celebrated studio behind The Sims(TM), is in development for the
Nintendo DS. EA, in conjunction with Griptonite Games, is developing
the game in Redwood City, CA and will ship in November 2004 under the
EA GAMES(TM) brand.
The Urbz(TM): Sims in the City (TM) will benefit from the unique
Nintendo DS capabilities by offering players a wireless multi-player
mode, touch-screen input a multitude of in-game features that are not
available in any other version of the game. Exclusive features for the
Nintendo DS version include 24 objects, a unique touch-screen menu
system, 5 minigames, 7 characters and 8 pet species that players can
create with the special in-game 'gene manipulator'.
These aren't your typical Sims. These are the Urbz - and they have
a completely new look, attitude and outlook on life. Sims are living
in the city and it's all about building, and improving, their
reputation. For the first time, players will not only be able to
create their own Sim, but in addition will also have the opportunity
to create their own pet. Daddy Bigbucks is trying to take over the
city of Miniopolis and keep Splicer Island a secret. It is up to you
to uncover the truth by training your pet, increasing your reputation
and keeping your crew on Splicer Island happy.
"We're thrilled that this new franchise is the first from
Electronic Arts to illustrate the power of the Nintendo DS," said
Sinjin Bain, Vice President and Executive Producer. "On the Nintendo
DS, we are able to do things with The Urbz(TM): Sims in the City (TM)
that we could not do with any other console. Like the system itself,
this game is completely unique. Never before have Sims players been
able to unleash their alter egos in an urban environment - complete
with the sounds, scenes and settings of the city."

About Electronic Arts

Electronic Arts, headquartered in Redwood City, California, is the
world's leading interactive entertainment software company. Founded in
1982, EA posted revenues of $2.96 billion for fiscal 2004. The company
develops, publishes, and distributes interactive software worldwide
for video game systems, personal computers and the Internet. In 2003,
EA had 27 titles that sold more than one million copies. Electronic
Arts markets its products under three brand names: EA SPORTS(TM), EA
GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG , The Urbz and
Sims in the City are trademarks or registered trademarks of Electronic
Arts Inc. in the U.S. and/or other countries. Game Boy Advance is a
trademark of Nintendo. All other trademarks are the property of their
respective owners.