Anime Network Flips Switch July 27; Makes Cable History as First Independent Cable Channel to Advance from VOD Platform to Round-the-Clock Network
Monday July 26, 1:00 pm ET
Industry's First Channel To Move From Strictly VOD to 24/7 Format Secures Atari, Nintendo and Capcom As Initial Advertisers
July 27 Launch Event From the Comcast Media Center in Denver To Feature National Sweepstakes Winner 'Throwing the Switch'
HOUSTON, July 26 /PRNewswire/ -- Anime Network will become the first cable channel to move from a strictly video-on-demand (VOD) format to a 24-hour, 7-day-a-week national network beginning July 27, and today announced it has secured deals with major national advertisers in preparation for its launch, including interactive entertainment powerhouses Atari, Nintendo and Capcom.
The July 27 launch includes a kickoff event from the Comcast Media Center in Littleton, CO, where the network's signal will originate. The winner of Anime Network's national "Launch the Network Sweepstakes," Janine Hwang of Orlando, Fla., will take center stage at the event, where she will become the first non-animated person to appear on the network as she flips the switch to begin the network's linear broadcast.
With a dedicated and loyal fan base, anime is among the hottest genres in the entertainment world today. Anime Network is riding on that wave of popularity, becoming one of the most successful Video On Demand (VOD) offerings available to cable and satellite subscribers and holding the distinction of being the only independent network ever launched from a VOD programming service.
Atari, Nintendo and Capcom join Ex'Pression College for Digital Arts as the initial primary advertisers on the network, an example of parent company, A.D. Vision, Inc.'s ability to migrate advertisers from the anime industry's number one consumer and trade publication, Newtype USA (also an A.D. Vision, Inc. property). Additional Newtype USA advertisers, such as Toyota and Altoids have also been approached regarding the new opportunities. A.D. Vision, well-known in the industry for its exceptional retail relationships, will continue to tap into its vast resources in support of the Anime Network's linear launch.
"It's a testament to the growing popularity of anime and the intense support of its fans that we have been able to line up top-notch advertisers before our linear launch," states Kevin Corcoran, president of Anime Network. "I'm thrilled our company has the power and resources to bring advertisers to our new linear network and offer them additional opportunities to increase their visibility and grow revenue for the entire industry."
With its 24/7 linear network nationwide launch, Anime Network moves to a new level by giving fans non-stop anime action of feature films and television series such as "Noir," "Spriggan," "Neon Genesis Evangelion," "Bubblegum Crisis Tokyo 2040," "Tekken," "Golden Boy," "Ninja Resurrection," "Samurai X: The Motion Picture," "Comic Party," "Gravion," "Kaleidostar," "Orphen," "Final Fantasy," "Chobits," "BoogiePop Phantom" "Peacemaker," and "Chrono Crusade."
About Anime Network
The Anime Network, a subsidiary of A.D. Vision, Inc. (parent company to ADV Films and Newtype USA), is the first cable channel in North America dedicated to anime with access to thousand of hours of exciting, eye-catching serialized programming. The Anime Network launched in North America in late 2002 with extensive availability initially through digital cable video-on- demand technology and has become the #1 offering of video-on-demand. The network is broadening its initial roster of multi-system operator agreements to provide its programming nationwide, helping to bring the elusive 18-34 tech savvy male demographic back to television and drive demand for additional digital services offered by MSO's. Additional information on Anime Network is available at http://www.theanimenetwork.com.