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EA Buys Criterion

Filed under: General Gaming
Posted by Jeremy on July 28, 2004 10:18 AM

EA continues to buy up the competition, further fortifying it's already dominant position with the acquistion of Criterion Software Group from Canon Europe. Not only does EA receive the "Burnout" franchise (they were already publishing "Burnout 3") and the in-development "Black," but more importanly they get RenderWare middleware technology. RenderWare and RenderWare4 (for next-gen consoles) is a common development tool used by many game companies. EA will continue to license RenderWare to competitors, which is sure to draw their ire. What will they buy next?

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EA Acquires UK Creator of Burnout 3 and RenderWare

REDWOOD CITY, Calif., July 28, 2004 ? Electronic Arts (NASDAQ:ERTS) today announced an
agreement to acquire Criterion Software Group Ltd. from Canon. With the acquisition, EA assumes
Criterion?s studio in Guildford, UK; two globally recognized intellectual properties, Burnout and Black;
and the RenderWare middleware technology.
Under a previous agreement, Criterion?s Burnout3 game is being published by EA and is scheduled for
release on all major platforms in September. Criterion is also developing a highly-anticipated game
known simply as Black. Both titles received strong critical support earlier this year at the recent E3 game
exhibition in Los Angeles.
?This is a great fit,? said EA Chairman and CEO Larry Probst. ?Criterion offers us studio talent and a
proven management team, globally recognized intellectual property and technology infrastructure that
will accelerate our readiness on the next generation of consoles.?
EA places a strategic priority on creating games with a set of tools and libraries that are shared among its
studios. RenderWare and RenderWare4 ? currently under development for next generation consoles ?
will be combined with EA?s technology to create a common framework for development. EA also plans
to continue licensing the middleware technology to other developers.
?Combining EA?s tools and technology libraries with the existing RenderWare technologies will create a
superior platform for game development,? said Criterion CEO David Lau-Kee. ?This system will provide
the most powerful common technological framework for creating great games. Our work on
RenderWare4, combined with EA?s next generation efforts, will also boost development efforts on the
next generation of consoles which are expected to debut over the next two years.?
?Our mission has always been to create exciting new franchises that appeal to the widest possible
audience,? said Fiona Sperry, Head of Criterion Games. ?Within EA, we can now secure our future as one
of the world?s leading development studios.?
Criterion will be managed from EA?s UK Studio in nearby Chertsey, Surrey; the RenderWare business
will remain in the UK at a separate location. RenderWare will be managed apart from EA?s local studios.
The acquisition is expected to close in 30-45 days, subject to regulatory clearances.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world?s leading interactive
entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004.
The company develops, publishes, and distributes interactive software worldwide for video game
systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million
copies. Electronic Arts markets its products under three brand names: EA SPORTS?, EA GAMES?
and EA SPORTS BIG?. EA's homepage and online game site is www.ea.com. More information about
EA?s products and full text of press releases can be found on the Internet at http://info.ea.com.
About Criterion Software
Criterion Software develops hit video games including Burnout and Black, and is the world?s leading
games middleware provider with over 500 titles to its credit. Founded in 1993, Criterion employs over
200 people in its RenderWare and game development divisions, and has offices in Austin, Guildford,
Derby, Paris and Tokyo. More information about Criterion can be found at http://www.csl.com.
Criterion Software and RenderWare are trademarks or registered trademarks of Canon Inc. Burnout and
Black are trademarks or registered trademarks of Criterion Software Ltd.
About Canon Europe
Canon Europe is a subsidiary of Canon Inc. of Japan, a world-leading innovator and provider of imaging
and information technology solutions for individuals and businesses.
The main business focus for Canon Europe is in two clearly defined markets: Business Solutions
(developing IT products, solutions and services for the office and professional print environments) and
Consumer Imaging (photo, video, Bubble Jet printers, scanners, fax machines and multifunction devices).
Canon Europe also provides Industrial Products including broadcast lenses, semiconductor and
medical equipment.
Canon Europe employs in the region of 11,000 people across 19 countries.
Further information about Canon Europe is available at: www.canon-europe.com
Some statements set forth in this release contain forward-looking statements that involve risks and
uncertainties. Statements including words such as "anticipate", "believe" or "expect" and statements in
the future tense are forward-looking statements. These forward-looking statements are subject to
business and economic risks and actual events or actual future results could differ materially from those
set forth in the forward-looking statements due to such risks and uncertainties. Some of the factors which
could cause our results to differ materially from our expectations include the following: the possibility
that our acquisition of Criterion Software Group Ltd. will not close or that the closing may be delayed;
the reaction of our and Criterion?s customers to the acquisition; our ability to successfully integrate
Criterion?s operations and employees; our ability to predict consumer preferences among competing
hardware platforms; the seasonality and cyclical nature of the interactive game segment; timely
development and release of our products; our ability to secure licenses to valuable entertainment
properties on favorable terms; consumer spending trends; our ability to attract and retain key personnel;
adoption of new accounting regulations and standards; potential regulation of our products in key
territories; developments in the law regarding protection of our products; fluctuations in foreign
exchange rates; and other factors described in our Annual Report on Form 10-K for the year ended
March 31, 2004. We do not intend to update these forward-looking statements.

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