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Media Giants Want A Piece of Video Gaming Action

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Posted by Allison on August 27, 2004 8:41 AM
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While gamers have understood the scope of the video gaming industry for years, it seems the "media giants" are just figuring it out now. That, or they're just starting to read the reports which state, when people play these games, they aren't watching TV. Either way, an article out of today's USA Today explains how these media giants (such as Viacom and Time Warner) are trying to get their paws into the gaming action, and how, with the next five year video game cycle approaching, this is the time "ripe for acquisitions". Read the Article.

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