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Halo 2 Promos Begin

Filed under: Xbox
Posted by Jeremy on October 8, 2004 10:44 AM
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"Halo 2" (Nov. 9, Xbox) is sure to receive one of the biggest promotional and advertising blitzes ever seen in video game history. One such event is 7-Eleven and Mountain Dew's "Win it Before You Can Buy It" sweepstakes. All you have to do is visit Slurpee.com. Prizes include a trip to the 2004 Spike TV Video Game Awards, a trip to Bungie Studios to play against the developers, Xbox consoles, and Xbox Live Starter Kits.

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PRESS RELEASE

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Win a Copy of Halo 2 Before It Hits Stores

Mountain Dew Teams Up With Xbox and 7-Eleven for Halo 2 Sweepstakes

October 7, 2004

Gamers eager to get their hands on Halo? 2, the most-anticipated game of the year, now have the opportunity to do so by visiting their local 7-Eleven store. Mountain Dew? is teaming up with Xbox? and 7-Eleven, Inc. to offer gamers an improved, intense Mountain Dew Slurpee? and three limited-edition Halo 2 collector cups, available at participating 7-Eleven stores nationwide. They can also enter the "Win it Before You Can Buy It" sweepstakes for a chance to win an early copy of Halo 2 before it's released on November 9. Additional prizes include a trip to the 2004 Spike TV Video Game Awards, a trip to Bungie Studios for an opportunity to play against the Halo 2 developers at a private event, Xbox video game systems, Xbox Live Starter Kits and more. For more information and official sweepstakes rules, please visit http://www.slurpee.com/.

Pushing the Xbox hardware to its very limits, Halo 2 will expand on everything that made the original game great, plus add a wealth of technological and gameplay advances. Significantly improved graphics, enhanced artificial intelligence (AI), an advanced real-time lighting engine and destructible interactive environments are just a small part of Halo 2's evolution of design and technology. Every improvement in Halo 2 is designed to take gameplay to a new level - and in the end, to tell a more compelling story.

Utilizing Xbox Live to redefine online play, Halo 2 delivers superior online multiplayer capabilities. Whether playing with a clan on a new multiplayer map, boarding a friend's Warthog, dogfighting in Banshees or checking player stats, Halo 2 will bring the social experience to a higher level via Xbox Live. More information about Halo 2 is available at http://www.halo2.com/.

Bungie was founded in 1991 with two goals: to develop games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then sell enough of those games to achieve the real goal of total world domination. Over the past 10 years it produced games like the "Marathon Trilogy" and the first two "Myth" games, hailed as classics by critics and gamers around the world. "Halo: Combat Evolved," its latest game, has achieved phenomenal success on the Microsoft Xbox video game system. More information on Bungie can be found at http://www.bungie.net/.

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox? video game system and Windows? and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games/), including such franchises as Age of Empires?, Flight Simulator and Zoo TycoonTM; Xbox (http://www.xbox.com/), including such franchises as Halo?, Project Gotham Racing and MechAssault; and Zone.com (http://www.zone.com/), the official games channel for the MSN? network and home to such hits as Bejeweled and OutSmartTM.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven? stores in the United States and Canada and licenses approximately 20,000 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2003, 7-Eleven stores worldwide generated total sales of more than $36 billion. Find out more online at www.7-Eleven.com.









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