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EA and Reebok Team Up

Filed under: General Gaming
Posted by Jeremy on December 23, 2004 12:32 PM
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Did I not just write a story about Electronic Arts and their recent spate of deal-making? Well, as explained in this press release, EA and Reebok have teamed up for a multi-title deal which will feature Reebok footwear and apparel in upcoming EA Sports games beginning with "NFL Street 2" on Dec. 26. You'll be seeing more and more of this type of marketing deal as it is beneficial to both companies giving Reebok an in-road to youth and giving EA more prestige for their game. No financial terms were revealed.

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