While some drug companies may call it ADD, a study by the Kaiser Family Foundation has found that today's American kids (age 8 to 18) have developed strong multitasking skills as the "new media" (computers and video games) has met with the "old media" (television and radio). Instead of replacing one with the other, today's teens often read or surf the net while listening to the TV or radio. This means, among other things, that while the time kids spend exposed to media hasn't increased much (about an hour from five years ago), the amount of media they actually absorb is much, much more. What does this mean for their future? The study refrained from making any such judgements. Only time and a lot of Ritalin will tell.
Read the Reuters article about the study.
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