Nintendo's Game Boy Micro Projects a Dynamic New Image
Best-Selling Video Game System Sports a Striking New Look
LOS ANGELES, May 17 /PRNewswire/ -- The original Game Boy(R) Advance fits
comfortably into the pocket of a backpack. The retooled Game Boy(R) Advance
SP fits into a coat pocket. Now Nintendo takes aim at the pocket of your
tightest jeans with the tiny Game Boy(R) Micro system, quite simply the
smallest and sleekest Game Boy(R) product that Nintendo has ever created.
It's thinner than a cell phone, as chic as an MP3 player and as fun as a Game
Boy. In an instant it attracts attention and positions the image-conscious
player as someone on the cutting edge of cool.
The sporty, silver metal Game Boy Micro measures a mere 4 inches wide,
2 inches tall and 0.7 inches deep, allowing it to sit comfortably alongside
today's hippest technological gadgets. It weighs an astonishing 2.8 ounces,
or about the weight of 80 paper clips. Yet Game Boy Micro has the same
processing power and plays the same games as Game Boy Advance SP models,
complete with standard face controls and gleaming shoulder and Start/Select
buttons that literally shine.
With Game Boy Micro, everyone plays with style. A removable face plate
gives owners the option to buy replacements to customize the look of their
systems again and again with new colors and designs. Most notably, its
2-inch backlit screen shines with incredible power, rendering games in
startling clarity with fantastic colors on the best Game Boy screen ever. For
the first time, users can adjust the brightness of the screen to adapt to
indoor lights or outdoor sunshine.
"We're making the gorgeous Game Boy Micro for image-conscious folks who
love video games, the ones who want the look of their system to be as cool as
the games they play on it," says George Harrison, Nintendo of America's senior
vice president of marketing and corporate communications. "Because of its
diminutive size and industrial-hip look, Game Boy Micro immediately identifies
the person playing it as a trendsetter with discriminating style."
Game Boy Micro represents the latest evolution in the image of the Game
Boy Advance line, but it is not a successor to any current system. Game Boy
Micro will be released this fall. The system comes with a built-in,
rechargeable lithium-ion battery and supports standard headphones.
The Game Boy Advance line remains tied for the most popular video game
system of this generation. More than 28 million units have sold in the United
States, yet Game Boy Advance launched a full eight months after PlayStation 2.
Video game fans clearly appreciate great game play and portability. Nearly
700 games are now available for Game Boy Advance.
The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its popular home and portable video game systems.
Each year, hundreds of all-new titles for the best-selling Game Boy(R) Advance
SP, Nintendo DS(TM) and Nintendo GameCube(TM) systems extend Nintendo's vast
game library and continue the tradition of delivering a rich, diverse mix of
quality video games for players of all ages. Since the release of its first
home video game system in 1983, Nintendo has sold nearly 2 billion video games
and more than 336 million hardware units globally, creating enduring industry
icons such as Mario(TM) and Donkey Kong(R) and launching popular culture
franchise phenomena such as Metroid(R), Zelda(TM) and Pokemon(R). A wholly
owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as
headquarters for Nintendo's operations in the Western Hemisphere.
For more information about Nintendo, visit the company's Web site at
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