A Kinder, Gentler, Xbox 360 Marketing Campaign

In this interview with Peter Moore, corporate vice president of worldwide marketing and publishing for Microsoft?s home and entertainment division (man they need to shorten their titles), Moore suggests that the original Xbox marketing campaign had an edge and an unapproachability to it that scared away many casual gamers. Moore plans to fix that image for the launch of the Xbox 360. Due to the simultaneous world wide launch, there is little room for region-specific campaigns, therefore Moore is going for a lighter, happier, more approachable image for the 360, emphasizing the social aspect of gaming and focusing less on the hard core gamer...not that we'll be left out...it's an Xbox for gosh sakes. Read the interview.