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EA and Madden Sign Multi-Year Deal

Filed under: General Gaming
Posted by Jeremy on July 14, 2005 11:23 AM
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EA yesterday announced that John Madden has signed a multi-year deal to continue to license his name and image to the "Madden NFL" series of games. EA CEO Larry Probst says, "John Madden personifies authentic football in any medium -- television or interactive." And, even though the comments get repetitive, for those of us who grew up watching Sunday football listening to John Madden, there is something familiar and comforting about his voice (or maybe that's just me). Financial terms of the agreement were not disclosed.

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PRESS RELEASE
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EA SIGNS JOHN MADDEN TO MULTI-YEAR AGREEMENT

July 13, 2005 ? Redwood City, Calif. ? Electronic Arts (NASDAQ: ERTS) today announced that John Madden, football icon and television analyst of ABC?s Monday Night Football, has signed a multi-year agreement to continue to license his name and appear in and consult on the development of future iterations of the blockbuster game that bears his name. Madden NFL 06, the newest iteration of the EA SPORTS? best-selling football franchise with the official videogame license of the NFL and its players, will feature the name, voice, likeness and expertise of the celebrated sports personality. EA SPORTS Madden NFL 06 is scheduled for release on August 9, 2005. Financial terms of the agreement were not disclosed.

?John Madden personifies authentic football in any medium -- television or interactive," said Electronic Arts Chairman and CEO Larry Probst. "We look forward to a great future with John in EA SPORTS Madden NFL.?

?I am proud that we started to develop Madden Football twenty years ago,? said Madden. ?Each year our goal is to improve the game, and with EA, we have been able to do that.?

With the official videogame license of the NFL and its players, and in its 16th year of the franchise, Madden NFL Football offers game changing innovation and complete NFL authenticity. With more than 43 million copies sold, Madden NFL Football continues to be the #1 football franchise and the all-time best selling sports franchise in North America. Since its inception in 1989 the game has become a cultural phenomenon and is the game the players all play. Madden NFL 06 is rated ?E? (Everyone) by the ESRB and will be available on August 9, 2005 for six platforms and the PSP? (PlayStation?Portable) entertainment system version will launch in September. For the first time in 10 years, the Madden NFL Football franchise has revolutionized its passing game with the new quarterback vision and precision placement. For more information check out www.madden06.com

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS?, EA?, EA SPORTS BIG? and POGO?. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and John Madden Football are trademarks or registered trademarks of Electronic Arts Inc. in the U. S. and/or other countries. NFL Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. www.nflplayers.com. ?PlayStation? is a registered trademark and PSP is a trademark of SCEI. All other trademarks are the property of their respective owners.









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