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Xbox 360: Domination or Profit?

Filed under: Xbox 360
Posted by Jeremy on August 19, 2005 11:21 AM
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Dean Takahashi, gaming columnist at the San Jose Mercury News, has a good break down of the two-tiered pricing schema for the Xbox 360. He says, Microsoft "is actually paying attention to making a profit. The quest for profits has always conflicted with the quest to dominate." He concludes, "The problem is that Solomon-like balance in making a decision isn't going to win the console war." I agree with the conclusion, but not necessarily the premise that MS is backing off on their shock and awe strategy. MS is ready, willing, and able to continue is huge Xbox money hemmorage in order to beat Sony. They know that in a few years, if domination happens early, they will be profitable and perhaps more importantly, have bragging rights. Nonetheless, a very interesting and well thought out analysis.

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