Sony Pulls Italian Jesus Ad

When in Rome...hmm? For some reason that logic just doesn't apply when you are Sony and you run an ad featuring a young man donning a crown of thorns with the slogan, "Ten Years of Passion". The ad, run only in Italy, caused quite an uproar forcing Sony to apologize, saying, the "spirit of the message was misunderstood". Would that be the Holy Spirit? Sony may as well have run a holy trinity ad featuring all three Playstations. Geez, what were they thinking? Now, that ad running in the US. That would be a different story. For the Reuters story about this, go here.