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Teen Interest in Games Declines

Filed under: General Gaming
Posted by Jeremy on October 10, 2005 10:38 AM
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Piper Jaffray, in its bi-annual (twice a year, they should have used "biennial") "Taking Stock with Teens" survey revealed that teen interest in gaming is waning. Out of the 700 teens from 11 high schools in 9 states, 75% of them say their interest in games is declining and 78% say they spent less time playing in 2005. Going further, 65% of teen households own a PS2, 50% own an Xbox, and 26% own a Gamecube. I don't put a whole lot of faith in this survey. First of all, the decline is based on the survey from Spring '05. Since then, we have also noticed a lull in our traffic. Why? No huge games have come out. Second, 700 kids in 11 highschools is too narrow a group upon which to base industry-wide conclusions. Note, an additional 2,000 kids participated in an online survey, but without the methodology, I don't trust those results. Third, these kids' favorite clothing stores are Hollister, a concept of Abercrombie & Fitch, and Abercrombie & Fitch itself. Once these teens grow up, they'll realize spending $100 for a pair of ripped jeans wasn't the wisest choice. The point there? That 40% of a teen's discretionary income is going to fashion. That doesn't leave much room for games.

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The students were also surveyed on video game products and other consumer electronics. Results of the survey point out 79 percent of student households have at least one video game platform and 58 percent of students stating that they are occasional game players (playing at least monthly). In addition, 65 percent of student households own Sony's PS2, 50 percent own Microsoft's Xbox and 26 percent own Nintendo's GameCube. GameStop was recognized in the survey as the leading retailer for pre-owned video games with 60 percent market share and 29 percent market share for teen video game purchases. The survey also pointed out that 75 percent of teens say their interest in video games is declining and 78 percent indicated they spent less time playing in 2005.









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