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Marketing to teens? Think games.

Filed under: Video Game Politics
Posted by Allison on January 5, 2006 10:03 AM
Comments (0) |

eMarketer.com, "The First Place to Look" for market research information related to the Internet, e-business, online marketing and emerging technologies, is reporting that "Marketers who seek to appeal to teen and young adult consumers should take advantage of their proclivity for using consumer electronics and entertainment devices, and for visiting Web sites about gadgets and gaming." With backing from Forrester research by its side, eMarketer states gaming provides the best opportunity for marketers who want to reach the 12 - 21 market, as 90% of those in that market (US and Canada) own a gaming device. What's more, 80% of that same demographic regularly visit gaming sites.
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