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Nintendo Shares Rise on Revolution Pricing

Filed under: Nintendo Wii
Posted by Jeremy on January 20, 2006 11:39 AM
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As reported in Bloomberg.com, Nintendo shares jumped 6.4% to 16,090 yen (US$140) on news that the Revolution will launch at or under the $300 mark. This is no surprise to anyone who has been watching Nintendo's plan for the Revolution, and, in all honesty, I'd be surprised if it launched above $250. Nintendo's goal is to get the Revolution into as many gamer's homes as possible via a low price (for example, it won't feature HDTV output) and engaging and simple games. Couple this strategy with their Revolution controller and a committment to cheaply developed games, and they may just have a hit on their hands. Hey, I didn't think the DS would be as successful as it is, recently reaching the 5 million sold mark in just over a year's time. I have a feeling Nintendo knows what they're doing.

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