Atari Launches Driver: Parallel Lines Official Website
Latest Sequel in Atari's Blockbuster Driving Franchise Speeds onto the Information Super Highway
Jan 23, 2006: Atari, Inc. (Nasdaq: ATAR) today announced the launch of the website for Driver: Parallel Lines, the upcoming Hollywood-style action driving game. Located at www.atari.com/driver, the site navigates a virtual road of high-speed car chases, riveting videos, explosive screenshots, exclusive content, and additional VIP content including music videos and music artist interviews.
The Driver brand is a global phenomenon that has achieved sales well over 10 million units worldwide across all platforms. Driver: Parallel Lines, the next installment of Atari's legendary action driving franchise, features an open, fast-paced driving action-movie experience and an unfolding storyline of double crossing and revenge. Currently in development by award-winning studio Reflections Interactive, Driver: Parallel Lines is set for release in March 2006 for PlayStation?2 computer entertainment system and the Xbox? video game and entertainment system from Microsoft.
"The Driver: Parallel Lines web site offers gamers a first-rate opportunity to get a taste of the latest Driver experience," said Marc Metis, senior vice president, marketing, Atari Inc. "Starting with an exclusive trailer only available here, the web site will include weekly updates and information on what gamers can expect from Driver: Parallel Lines including fast-paced, action driving, a compelling storyline of revenge, and great driving music from two distinct eras."
The website also offers visitors the chance to sign up for VIP access, giving rights to exclusive trailers, music videos and interviews from recording artists featured in the game. A downloadable fansite development kit is also available for Driver enthusiasts to create their own web sites.
Driver: Parallel Lines tempts gamers to modify and juice up cars while engaging in the most thrilling Hollywood-style car chases ever. Driver: Parallel Lines provides a free roaming, stylized New York City. With over 30 diverse core missions, nearly 50 optional mini-missions, immediate loading time, incredibly realistic driving physics, and a brand new story, Driver: Parallel Lines will be a must-have title for action driving fans. For more information visit www.atari.com/driver.
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as DRIVERTM, The MatrixTM (Enter The Matrix and The Matrix: Path of Neo), StuntmanTM and Test Drive?; and mass-market and children's franchises such as Nickelodeon's Blue's CluesTM and Dora the ExplorerTM, and Dragon Ball Z?. Atari, Inc. is a majority- owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.
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