Metro-Goldwyn-Mayer (MGM) yesterday announced that Activision, the no. 2 publisher of video games in the US, has won exclusive rights to the James Bond franchise beginning in 2007 and running for 7 years. Electronic Arts' (EA) CFO, Warren Jensen, said the franchise no longer fits into their corporate strategy. Um, so EA's corporate strategy is not to make money on one of the most storied video game franchises? I guess after the poor reception for 'From Russia with Love' and 'Rogue Agent', EA's two most recent Bond games, they felt it was time to dump Bond. I would argue had they not screwed up those two games, they wouldn't be in such a big financial hole. Since previous Bond games have always been highly regarded around Lunabean HQ, here's to hoping that Activision can revive the franchise.

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