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Lite 'em Up on June 11

Filed under: Nintendo | Nintendo DS
Posted by Jeremy on May 4, 2006 9:52 AM
Comments (0) |

As promised, Nintendo have revealed that the Nintendo DS Lite will debut in the US on June 11 for a retail price of $129.99. The lighter, brighter DS is launching in the same window as 'New Super Mario Bros.' (May 15), creating a powerful one-two punch. The launch color is Polar White with a raised DS logo on the cover. What this means for the older, clunkier DS is still up in the air. I'd bet that Nintendo will reduce the price to $99.

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One may also extrapolate this pricing scheme and apply it to the Wii. For the DS Lite to launch at such a low price, the current reduced price of the original DS, perhaps Nintendo truly is less worried about making money on hardware and more excited for the possibilities of Nintendo Wi-Fi. That is, sell the hardware for cheap and make money on the games.

PRESS RELEASE
----------------------------------------------------------------------------------------

New Nintendo DS Lites the Way for Mario

Lighter, Brighter Hardware Follows Latest Version of Top Franchise

REDMOND, Wash., May 4 /PRNewswire/ -- Millions of people around the world
already enjoy playing Nintendo DS(TM), and the system's future looks even
brighter. On June 11, Nintendo DS(TM) Lite joins Nintendo's video game family
when it launches in the Americas. The lighter, brighter version of the
hot-selling Nintendo DS is expected to be priced as low as $129.99 at
retailers throughout the United States. The inaugural color is an elegant
Polar White with a raised DS logo on the cover.

Nintendo DS Lite arrives just in time for players to pop in the latest
version of one of the most storied franchises in video game history. New
Super Mario Bros.(R), launching May 15, updates classic Mushroom Kingdom
action with new features and fun.

"DS Lite and New Super Mario Bros. represent a double shot of gaming
excellence," says Reggie Fils-Aime, Nintendo of America's executive vice
president of sales & marketing. "We've got something for both lovers of
beautiful, new gadgets and fans of old-school gaming."

Nintendo DS Lite comes with a variety of distinctive changes that set it
apart from the original -- and from all other hand-held video game systems:

* It's less than two-thirds the size of the original Nintendo DS and more
than 20 percent lighter.

* Its two bright screens can be adjusted to four levels to adapt to
different lighting conditions and to extend battery power.

* The microphone sits in the center of the unit, and the LED lights are
clearly visible whether the unit is open or closed.

* The stylus is 1 centimeter longer and 1 millimeter thicker than the
stylus of the original, and slides into a side storage slot.

* The Start and Select buttons were repositioned for easier access.

* A removable cover keeps the Game Boy(R) Advance cartridge slot clear
from dust and debris when it's not in use.

New Super Mario Bros. is just one of the many Nintendo DS games that look
great on Nintendo DS Lite. Players set off on a side-scrolling platform
adventure bursting with the style and superb game play that got many people
hooked on video games in the first place. The Mushroom Kingdom is populated
with friends and foes, both new and old, and tons of power-ups, including
mushrooms that make Mario mega- and micro-sized. The Super Mario franchise
has sold more than 184 million games worldwide, which makes it one of the
top-selling video game franchises of all time.

Ever since its November 2004 launch, the original Nintendo DS has helped
to redefine perceptions of what constitutes a video game. Many systems have
been sold to people who are discovering video games for the first time.
Nintendo(R) Wi-Fi Connection, Nintendo's wireless gaming service, has seen
more than 1 million connections worldwide. Thousands of people every day log
on to battle one another in Metroid(R) Prime Hunters or see who has all their
Tetriminos (falling blocks) in a row in Tetris(R) DS.

Nintendo DS continues to broaden the market for video games. Nintendo DS
has software that appeals to older gamers, hard-core gamers and even lapsed
gamers. Brain Age(TM): Train Your Brain in Minutes a Day went on sale in the
United States on April 17 after encountering massive success in Japan.
Nintendo will continue that momentum by introducing two upcoming titles that
require more brain power than firepower. On June 5, Big Brain Academy(TM)
arrives to challenge users with a variety of mental tests designed to evaluate
various skills. Then on June 26, Sudoku Gridmaster will keep number crunchers
busy with more than 400 sudoku puzzles, each one sanctioned by the original
creators of sudoku.

The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems. Since 1983, Nintendo has sold more than 2 billion video games and more than 360 million hardware units globally, and has created industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the
Western Hemisphere. For more information about Nintendo, visit the company's
Web site at www.nintendo.com.






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