It's no secret that Nintendo's goal is to turn non-gamers into gamers. Part of this effort can be seen in the new Nintendo DS site, touchgenerations.com. The site highlights non-age specific games like Brain Age, Nintendogs, Electroplankton, and Tetris. In addition, there is a personality test to match gamers with their perfect game. Nintendo is definitely going for an older audience with these games and the website reflects this strategy with many an older person featured in pictures. I'm not sure if Nintendo are branding these games with a Touch Generations logo, but I could see that happening.