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Nintendo Wii not to Exceed $250

Filed under: Nintendo | Nintendo Wii
Posted by Jeremy on May 25, 2006 8:13 AM
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Nintendo today announced that the price of their next-generation console, the Wii, will not exceed $250 in the US or 25,000 yen in Japan. They plan to sell 6 million Wiis and 17 million games to retailers between launch (TBD) and the end of March, 2007. It's an interesting annoucement if you parse the wording. "Not to exceed" obviously means that a final price it yet to be determined. In announcing a $250 or less price, they have solidified their pricing dominance over Sony, whose cheapest console will retail for $500. Nintendo also leave the door open to give another announcement of $199, giving them two news cycles. The other interesting aspect to this is the "6 million Wiis to retailers". This is in contrast to sell through to consumers. The classic example of misusing "to retailer" figures is the N-Gage, which Nokia claimed was selling well, but only to retailers. Consumers weren't buying it. Nintendo, I'm sure, has no worries that consumers will buy the Wii; they're just being careful with their wording.

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PRESS RELEASE
------------------------------------------------------------------------------------------------------------------

Nintendo News: Nintendo Announces Wii Information, Worldwide Shipments

REDMOND, Wash., May 25 /PRNewswire-FirstCall/ -- Following its
overwhelming debut at E3 2006, Nintendo today announced the current fiscal
year unit shipment forecast for its new home game system, Wii(TM). Nintendo
also confirmed that the price of the Wii system, which incorporates unique
freehand control, will not exceed $250 in America, or 25,000 yen in Japan. The
company plans to ship 6 million systems to retailers around the world between
its launch in the fourth quarter of 2006 and the end of its fiscal year on
March 31, 2007.

The projections are part of a full-year financial forecast that sees
growth of 18 percent in sales globally, based on anticipated continuing strong
demand for the Nintendo DS(TM) portable game system, as well as a successful
launch for Wii.

The company also said it expects to sell 17 million Wii games in the
period. Exact launch dates, identification of the launch library of titles and
details on the unique Virtual Console aspect of Wii will be announced soon.






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