According to many sources, San Diego based analyst, DFC Intelligence, sent a memo stating the reasons why the PS3 will end up in third place in the console war. Using a misplaced analogy of Coca-Cola suddenly making fine wine, the conclusion of the memo is that the PS3 will not appeal to the "blue collar" audience and will remain a bit of a luxury item. Analyst, schmalyst. I wrote about this back on May 9 during E3. Granted, you can't count Sony out but they sure have an uphill battle in front of them.