While the game has yet to be rated, the infamous attorney Jack Thompson has called upon Take-Two to stop the release of Bully, and has compared the game to the tragic school shooting at Columbine. Thompson's rantings caused the the Miami-Dade County School Board to join with Jack (who is a resident of that county), and also ask Take-Two to stop production of the game.
Again, the game is without a rating at this time, but previews show no blood and no death, which makes for a potential "T" rating. Of course, things can change, which is why it's always best to reserve judgement until the game is actually availalbe. Then again, I have yet to see a single politician attack "Grand Theft Auto" in a manner that suggests they've ever played the game. Ah well. Bully will continue to be bullied, no matter what the content. Ah, the irony.