If you've ever wondered if "America's Army," the US Army's video game aimed at recruiting, is working, then you should read this article
from the Christian Science Monitor. There are some surprising insights regarding how well the game is actually working. The Army's video-game development team recently did an "informal" study. The results? "About 60 percent of recruits said they've played "America's Army" more than five times a week. Four out of 100 said they'd joined the Army specifically because of the game. Nationwide, the game counts some 7.5 million registered users, making it one of the Top 5 online PC games." Yeah, I'd say that's working.
The article also details the newest version which, "includes digitized commentary from "Real Heroes" - a group of veterans from the war on terror picked by the Army to become modern-day Sergeant Yorks. Those soldiers will be available as action figures for the upcoming holiday shopping season."
Whether you think that this is a savvy way to get new recruits or is indicative of a desperate Army getting into the minds of 13-year olds, it seemst that it is highly effective.
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