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Sony cuts profit forecast 62% on batteries, games

Filed under: PS3 | PSP | Sony
Posted by Jeremy on October 19, 2006 11:23 AM
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Sony sure is having a rough spell. In fact, it's getting so ridiculous that I'm beginning to feel sorry for them. The latest sign of a sinking ship? Sony today slashed its profit forecast by 62% citing the laptop battery recall, slow sales of the PSP, the delay of the European launch of the PS3, and reducing the price of the PS3 in Japan.


As reported in this Reuters article, an analyst at Mitsubishi UFJ Securities said, "The battery recall costs were within expectations, but the revision highlights the troubles of its game unit."

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One reason for the troubles in the game segment is slower than expected sales of the PSP. Sony had predicted it would ship 12 million PSPs by the end of its fiscal year in March. They revised that target to 9 million, a 25% reduction. Ouch!

Another reason for the game segment woes is obviously the variety of problems with the PS3. From a European launch delay, to manufacturing problems, to cutting the price in Japan, Sony is simply not going to recover as many costs as it had hoped.

Adding insult to injury, the financials did not factor in possible legal action from manufacturers of laptops who the defective battery. Super ouch!






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