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Recap -- The Wii marketing plan

Filed under: Nintendo | Nintendo Wii
Posted by Jeremy on January 3, 2007 11:13 AM
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The LA Times has a good piece up on their site which details Nintendo's marketing strategy for the Wii over the past few months. Most interesting to me is the viral marketing that Nintendo did in six cities using what they term as "ambassadors". In each city, Nintendo identified one hardcore gamer, one tech savvy mom (the "alpha mom") and one family which spanned grandparents to kids. They gave each group a Wii and told them to spread the word. If only they had come to Portland!


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