While the news should have been good for Sony today, with the company's announcement that it had shipped 1 million PS3s to Japan, and 2 million worldwide (just two weeks after its goal, nonetheless), the rain has already begun to fall on this Sony shipment parade.

See, normally I would be the one who would report these shipment numbers, then ask, "But are they selling?". After all, numerous accounts over the past couple of weeks have shown that PS3s are just sitting on store shelves, just waiting to be purchased. However, today, the anaysts have caught on, and the speculation that the demand for the PS3 is "softening" has finally hit the mainstream media. And, once it hits the mainstream media, people like my mother will see it on the "Today" show, get it in her head that the PS3 has failed, tell her investment group as much, and, from there, chaos ensues.

Well, maybe it won't be that bad, but, I do promise you, it's never a good day for any company when the mainstream media begins reporting that demand for your product is slowing down...particularly when that product is just two months out of the gate.