Sony's Playstation 3 is set to debut in Europe in March. In an effort to get some press, look like the good guys, and entice Europeans to not only buy, but to sign up for the online service, PlaystationNetwork, the first 500,000 Europeans to sign up for Playstation Network will receive a free copy of the blu-ray DVD, "James Bond Casino Royale".
I know that Allison would think this a brilliant marketing move seeing as Daniel Craig is her new boyfriend (recently added to the list of John Edwards and Richard Clark), and this may actually get her to renew her passport, still, I see this as a pre-desperation move by Sony.
Pre-desperation, you say? Yes, it's a new word. Deal with it.
Sony has been on the ropes of late and is just not selling PS3s in the numbers that they thought they would. In addtion, the online experience, PlaystationNetwork, has not received kind treatment from reviewers and rightly so. It's a shell of what an online experience should be.
With that being said, Sony is already trying to lure European consumers into at least signing up for the service (sign up is free) before the console is even released. They're obviously worried that few people would sign up for the as-yet-to-be-of-use service if not for the free offer. That way, after a month or so, they can turn to their investors and say, "in only one month we've had half-a-million people sign up for the PlaystationNetwork."
So, yes, this is actually a good decision by Sony. One of the few they've made lately. But, it's a decision that comes out of desperation, from a place of weakness, not a place of strength.
And, I'm upset that the US gets "Ricky Bobby" and the Europeans get "Casino Royale" (a great movie). Of course, they had to wait an extra six months, so I guess something is owed to them. Now we'll just have to wait and see if they shell over the huge cost for the system (which is a premium price in Europe).