That's exactly what Sony did with the new "Home" social networking/online gaming world just announced for the PS3.
Accessed via the console, the "Home" area allows gamers to create their own avatars, buy apartments, clothes, etc., and display their trophies from games played...all in a 3D world.
Going further, Phil Harrison announced what Sony likes to call "Game 3.0" which is essentially the next step in the evolution of gaming, "community, user-generated content, collaboration and commerce."
In other words, you create the content and the experience. The developers simply create the world. Of course, the moniker, "Game 3.0," sounds like is was created by rejects of "The Apprentice," but since I haven't yet experienced it, I'll hold back my initial inclination to ask, "who cares?".
And that goes for the new "Home" feature as well.
I can't resist one dig, though...I bet that "Home" will be quite fun at first as the 13 people who own PS3s will all be able get to know each other. Of course as the ranks of PS3 owners swells into the hundreds, it may get a little confusing.
You see what I did there? I made fun of the fact that Sony isn't selling PS3s as fast as they thought they would. It's like negative hyperbole.
After checking out the coverage over at joystiq, here are some things that I have learned.
Now that I know some of the details, I'm thinking this might be pretty cool.