Hometown paper, The Oregonian, today has an article titled, A Piece of the Pixels, which explains that Division I college programs earn anywhere from 10% to 25% of their royalty revenue via Electronic Arts' NCAA Football.
In the case of top ranked teams, such as Florida and Ohio State, we're talking about $150,000 pumped into the programs. Local teams Oregon and Oregon State pull in $95,300 and $60,000 respectively.
What's most interesting is not the money, but that the colleges don't have to do anything for it...well, other than continue winning. Still, EA is advertising and branding these colleges not for free, but actually paying them to do so.
Is it a win-win or another case of amateur athletes being exploited?