In an interview with the San Jose Mercury News, Reggie Fils-Aime, president of Nintendo of America, has revealed that many a child will remain teary eyed this Christmas morning, as there simply won't be enough Wiis to go around.

Fils-Aime claims the issue is not one of production, but of crazy consumer demand:

The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on. We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record we won't.

For the record, "substantially more" demand for the Wii translates into being unable to keep Wiis on the shelf for longer than a day.

Always the cynic, I tend to see comments like this as PR stunts. Is Fils-Aime claiming a shortage in an effort to make the Wii the hottest holiday gift for the second year in a row? Absolutely. However, with both Super Mario Galaxy AND Super Smash Bros. Brawl on the way, the Wii will remain hot and scarce this holiday season, independent of Reggie's PR skills.