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Nintendo of America President Reggie Fils-Aime has won Brandweek Marketer of the Year for his work in making the Nintendo Wii into the phenomena it is today.
The article, despite its length, is actually a very interesting read. It details the moves that
Reggie and Nintendo made to bring the Wii to market.
If you're at all interested in how a video game company lures customers, give it a looksy.
