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Reggie is Marketer of the Year

Filed under: Nintendo Wii
Posted by Jeremy on October 9, 2007 10:16 AM
Comments (0) |

Nintendo of America President Reggie Fils-Aime has won Brandweek Marketer of the Year for his work in making the Nintendo Wii into the phenomena it is today.

The article, despite its length, is actually a very interesting read. It details the moves that
Reggie and Nintendo made to bring the Wii to market.

If you're at all interested in how a video game company lures customers, give it a looksy.

Read the Brandweek article.




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