I saw the above video clip at EW.com where the poster guesses at the roots of the video and whether or not it's a viral video for some product.
Well, of course, the first thing that pops into my mind is LEGO Indiana Jones which debuts on June 3rd for all systems (we'll be doing a walkthrough soon thereafter).
And, to add a few of my thoughts onto why I think this is definitely a "professional" video and not some amateur thing:
1) The LEGO ball didn't move as if it were made of LEGOs; it was too light and rolled too easily when the two guys initially took it off the truck.
2) The ball runs into a Toyota Previa and a very generic sounding car alarm goes off. Who puts a car alarm on an old Toyota Previa?
Assuming it is a viral marketing ploy for LEGO Indiana Jones, I think it's a poor one; my cats could've teamed up and created a better commercial.