Say what you want about Barack Obama, but the man (and his team) understands how to market himself. .
Initially, we were impressed with the simplicity of the graphic design of his Obama logo. Then, we saw his website and were extremely impressed at not just the design, but the Facebook-esque interactivity. Next, we saw that he was advertising on
BlogAds.
The inevitable TV commercials soon came, and they were quite good, often produced in a day in response to an issue raised just the day before.
We thought, how could the Obama team do any better in the marketing department?
Well, that question has been answered: An in-game billboard ad in EA's "Burnout Paradise". Wow. Bravo.
We're interested to see if any other X360 games have Obama ads..."Project Gotham Racing 3?" "Amped?". We'll be sure to let you know if we hear anything.
Oh, and watch out for in-game ads in "Wii Bowling" from the McCain camp. I hear "Wii Sports" is a big hit at retirement homes.
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Comments (2)
1. zenboy says... | October 15, 2008 9:42 AM
Have you heard? McCain has followed Obama's lead and is running his own in-game advertising campaign. Czech out the examples here: http://tinyurl.com/4bppkw
2. Rob says... | June 25, 2009 2:00 PM
Very interesting. Thanks!