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Obama advertising on Xbox 360

Filed under: Video Game Politics
Posted by Lunabean on October 14, 2008 10:16 AM
Comments (2) |



Say what you want about Barack Obama, but the man (and his team) understands how to market himself. .

Initially, we were impressed with the simplicity of the graphic design of his Obama logo. Then, we saw his website and were extremely impressed at not just the design, but the Facebook-esque interactivity. Next, we saw that he was advertising on BlogAds.

The inevitable TV commercials soon came, and they were quite good, often produced in a day in response to an issue raised just the day before.

We thought, how could the Obama team do any better in the marketing department?

Well, that question has been answered: An in-game billboard ad in EA's "Burnout Paradise". Wow. Bravo.

We're interested to see if any other X360 games have Obama ads..."Project Gotham Racing 3?" "Amped?". We'll be sure to let you know if we hear anything.

Oh, and watch out for in-game ads in "Wii Bowling" from the McCain camp. I hear "Wii Sports" is a big hit at retirement homes.

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Comments (2)



Have you heard? McCain has followed Obama's lead and is running his own in-game advertising campaign. Czech out the examples here: http://tinyurl.com/4bppkw




Very interesting. Thanks!




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